Pricing calculator
Materials + labor + overhead + fees + tax → your price. The full chain, done for you.
The Pricing & Profit Toolkit
Price it right.
Most makers undercharge without knowing it — because the costs that quietly eat your profit don't show up on their own. This toolkit counts all of them: your time, your overhead, platform fees, and a tax set-aside. The price you get is one you can actually trust. Set it up in about five minutes — no spreadsheet skills, no formulas to fight.
Works in Excel & Google Sheets Instant download Free updates, for good
Example · Lavender soy candle
Counts materials, your time, overhead, platform fees & a tax set-aside.
$17.99
Price it
right
right
- Your time counted
- Overhead counted
- Platform fees counted
- Tax set aside
- In the green 52.8%
Why this exists
Undercharging is the quietest way to lose money.
It doesn't announce itself. There's no error message, no overdraft — just a price that felt about right and turned out to be too low. Most pricing tools, and most makers, leave out the costs that matter most: the hours you actually worked, the overhead behind every item, the platform's cut, and the tax you'll owe later. So the "profit" you think you're making isn't real. The money was yours, and you gave it away without noticing.
What most makers count
Materials, and a number that "feels right."
What actually comes out of your pocket
Materials, plus everything else:
your time
overhead
platform fees
tax
Count all five, or you're working for less than you think.
From costs to a price in three steps
If you can type in a green box, you can use it.
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Step 01
Type your costs in the green cells.
Open the file. It lands on a worked example. Type over the highlighted cells with your own product — materials, the minutes it really takes, your wage, your overhead. Only the green cells are yours; the rest is locked, so you can't break the math.
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Step 02
Read your price.
The toolkit does the full calculation — labor, overhead, platform fees, and a tax set-aside — and shows you one number to charge, with a clear breakdown of where it came from.
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Step 03
Check, quote, and track.
A margin-health check warns you if you're still underpricing. Build a customer quote that totals itself, and keep a simple log of your orders.
What you get
A complete pricing workbench — not just a calculator.
Quote & price-list builder
List items and quantities for a customer; it totals itself automatically.
Summary & margin-health check
A live read on your real take-home that warns you when you're underpricing.
Order tracker
A simple manual log to keep your sales in one place.
Your pricing strategy, your call
Markup, target margin, or wholesale + retail. Switch any time.
Start-Here guide + worked example
A five-minute walkthrough and a filled-in example to learn from.
Works in Microsoft Excel and Google Sheets. Use your own currency — just enter your costs in it.
Made for makers
For makers who are done undercharging.
If you make it yourself and sell it in small batches, this was built for you.
Built to be correct
The number adds up — and you can see exactly why.
The wedge here is correctness. The important formulas are protected, so you never have to build or fix the math yourself, and every price comes with a clear cost-to-profit breakdown. The toolkit was built against checked formulas and worked examples — the part that quietly goes wrong in a lot of pricing spreadsheets.
Built where two worlds meet — real business sense and real software engineering. That's why it's correct and simple.
Read the studio story →
Math check
Every price, verified.
- Inputs complete
- Cost is above zero
- Your labor is included
- Overhead is included
- Price covers cost + fees
- Realized margin is healthy
- No formula errors
All checks passed.
Before you buy
Good questions, plainly answered.
Do I need to be good with spreadsheets?
No. If you can type in a green box, you can use it. You only ever edit the highlighted input cells; everything else is locked, so the math stays intact.
Excel or Google Sheets?
Both. Open the Excel file, or upload it to Google Drive and save it as a Google Sheet — the quick-start shows you how.
Does it work in my currency?
Yes. Set the currency symbol and enter your own costs in your own currency. The symbol changes the display; you do the rest by typing your real numbers.
Does it do my taxes?
No — and it's careful to say so. It gives you a tax set-aside guide using a rate you choose, so you hold back enough for later. It doesn't file or calculate your taxes, and it isn't accounting advice.
Does it connect to my Etsy shop?
No. The order tracker is a manual log you fill in yourself. Nothing connects to your shop or imports orders automatically — your data stays in your own spreadsheet.
What happens when there's an update?
You get it, free. Every update to this toolkit is yours — buy once, no re-buying.
Something's missing — can you add it?
Maybe. Message us; we review every request and build the good ones into future updates, free for everyone who owns it.
Stop undercharging. Price it right.
Set it up in about five minutes, and charge a number you can stand behind.
Get it on Etsy →Instant digital download · Excel + Google Sheets · Free updates, for good